With so many options out there, how could one possibly choose the greatest watch of them all? Don’t ask me how, but I’ve done it. The word “unique” is used too often in our little world, and too often in the world beyond it, and yet it would not be beyond the pale to suggest there was something so unusual about the dynamics of the watchmaking industry that it warrants the title itself. History, aesthetics, function… These things coalesce in a heady cocktail, the likes of which seldom seen in other industries. Well, for all of you that find that tactic unsatisfactory, I have an answer: the Tudor Black Bay 36 M79500-0007 is the best watch on the market right now.
What’s your budget? Will it be your only watch? What do you like, for goodness’ sake? Mostly, however, despite the well-intentioned questioner desiring a solid, definite, concrete answer, supposed “experts” like my Fratello brothers and me, prefer to side-step the question - to place the burden of choice back into the hands of the buyer.
What’s the best watch to buy? Such a question cannot help but elicit further questions. Surprise, surprise: we get asked this a lot.
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